New Visitor Passport developed by Fáilte Ireland and An Post encourages greater exploration along the west coast route
Minister of State for Tourism and Sport, Patrick O’Donovan TD, today launched the official Wild Atlantic Way Passport. The joint Fáilte Ireland and An Post initiative provides visitors to the west with a recorded souvenir of their journey along some or all of the 188 Discovery Points on the world’s longest coastal touring route.
Speaking today, Minister O’Donovan said:
“The Wild Atlantic Way is already proving popular with visitors – both from overseas and from Ireland. We want to deepen visitor engagement and encourage those who travel along the route to slow down, dwell longer and immerse themselves in the local towns and villages of the west coast. The local Post Office is at the heart of these communities and the passport is a clever means to build such interaction into the Wild Atlantic Way experience.”
The new passport contains a section for each of the various zones along the route and visitors to Discovery Points can call in to the local Post office to have their passport stamped with a unique motif for each one. The Wild Atlantic Way Passport may be purchased (for €10.00) at over 130 selected An Post Offices, along the Wild Atlantic Way route as well as at Dublin’s GPO and St Andrew’s Street Post Offices.
Fiona Monaghan, Fáilte Ireland’s Head of the Wild Atlantic Way, today emphasised:
“This passport is a wonderful way for visitors to record their experiences along the Wild Atlantic Way. However, by encouraging visitors to visit local towns to get their passport stamped in the Post Office, we also hope the passport will help increase tourist activity and engagement with people and places along the route.
“The passport is also neatly placed to encourage a return trip for those that have part-completed their passport – and we will be urging visitors to think about completing their collection of Wild Atlantic Way stamps over a number of years.”
Visitors will be rewarded for buying a passport with free entry into a draw for a holiday of a lifetime along the Wild Atlantic Way. Additionally, every time a visitor reaches 20 new stamps in their passport, they are encouraged to call into the nearest Tourist Information Office to receive a Wild Atlantic Way gift.
An Post Director of Innovation and Quality, John McConnell said that visitors are assured of a warm welcome at Post Offices along the Wild Atlantic Way.
“Ensuring the best possible customer experience is what An Post does on a daily basis throughout our retail network. This colourful, keepsake Passport is a great addition to our range of products and services and will help to drive footfall into rural Post Offices along the route. We’re delighted to be working so closely with Fáilte Ireland and here’s to a busy summer season ahead.”
Promotional material will be visible in all participating Post Offices and 16 Tourist Information Offices advertising the Passports to both domestic and overseas visitors. Training for all the Post Office staff involved has been provided to ensure they are knowledgeable about the Wild Atlantic Way initiative and its objectives.
The Wild Atlantic Way Passport is also being promoted across all Wild Atlantic Way digital platforms - the website, the dedicated App and social media channels.
For additional information on the Wild Atlantic Way passport visit www.wildatlanticway.com\passport Or download the pdf HERE.
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For further information please contact:
Louise Tolerton – Media Relations 086 6086578/01 8847135
Marian Joyce – An Post Communications 087 8116033
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