Introduction to the web [pdf, 929kb]
Overview of internet marketing [pdf, 792 kb]
Developing a social media strategy [pdf, 639kb]
The visual web [pdf, 639kb]
Search engine optimisation (SEO) [pdf, 835kb]
Getting the most from your website [pdf, 1.6MB]
Discover the limitless potential of the web as a marketing tool. Includes guides and tips, all explained in jargon-free, plain English.
You don't need to hire expensive web developers to ensure your website is designed to the highest standards. Follow these simple guidelines to save money and improve your website.
Social media websites give you free and instant access to millions of potential customers. Find out how essential they are to successful tourism businesses.
Getting found online is just as important as in the real world. Read these practical guides to optimise your website for search engines.
Choose the right booking engine for your business. Compare direct booking engines and online travel agents (OTAs) using our easy-to-use comparator tool.
Fáilte Ireland have teamed up with Google for Google Month.
This series of Google Hangouts presented as ‘Google for Irish tourism’ will cover a range of tips and techniques on how to optimise digital marketing for your business using Google Search, Google Analytics, Google Adwords and YouTube.
Our webinars are a series of short online discussions aimed at tourism business to give you an insight in to the many online technologies you can use in your business. The webinars will take place on the last Wednesday or Thursday of every month and will cover a range of topics.