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    This tab panel can be navigated fully by keyboard. You can use the TAB key to give focus to panel tab header, and use the LEFT ARROW to collapse, the RIGHT ARROW to expand, or the SPACE BAR to toggle. Each tab panel contains a tree of checkboxes that can be selected to further refine your search results.
    This is a tree view of search filter categories that can be checked/unchecked to filter your search results. You can navigate the tree with the keyboard by using LEFT ARROW to collapse a category, RIGHT ARROW to expand a category, or SPACE BAR to select There are links to select all or unselect all after the tree.
    This tab panel can be navigated fully by keyboard. You can use the TAB key to give focus to panel tab header, and use the LEFT ARROW to collapse, the RIGHT ARROW to expand, or the SPACE BAR to toggle. Each tab panel contains a tree of checkboxes that can be selected to further refine your search results.
    This is a tree view of search filter categories that can be checked/unchecked to filter your search results. You can navigate the tree with the keyboard by using LEFT ARROW to collapse a category, RIGHT ARROW to expand a category, or SPACE BAR to select There are links to select all or unselect all after the tree.
    This tab panel can be navigated fully by keyboard. You can use the TAB key to give focus to panel tab header, and use the LEFT ARROW to collapse, the RIGHT ARROW to expand, or the SPACE BAR to toggle. Each tab panel contains a tree of checkboxes that can be selected to further refine your search results.
    This is a tree view of search filter categories that can be checked/unchecked to filter your search results. You can navigate the tree with the keyboard by using LEFT ARROW to collapse a category, RIGHT ARROW to expand a category, or SPACE BAR to select There are links to select all or unselect all after the tree.
    This tab panel can be navigated fully by keyboard. You can use the TAB key to give focus to panel tab header, and use the LEFT ARROW to collapse, the RIGHT ARROW to expand, or the SPACE BAR to toggle. Each tab panel contains a tree of checkboxes that can be selected to further refine your search results.
    This is a tree view of search filter categories that can be checked/unchecked to filter your search results. You can navigate the tree with the keyboard by using LEFT ARROW to collapse a category, RIGHT ARROW to expand a category, or SPACE BAR to select There are links to select all or unselect all after the tree.
    This tab panel can be navigated fully by keyboard. You can use the TAB key to give focus to panel tab header, and use the LEFT ARROW to collapse, the RIGHT ARROW to expand, or the SPACE BAR to toggle. Each tab panel contains a tree of checkboxes that can be selected to further refine your search results.
    This is a tree view of search filter categories that can be checked/unchecked to filter your search results. You can navigate the tree with the keyboard by using LEFT ARROW to collapse a category, RIGHT ARROW to expand a category, or SPACE BAR to select There are links to select all or unselect all after the tree.
    This tab panel can be navigated fully by keyboard. You can use the TAB key to give focus to panel tab header, and use the LEFT ARROW to collapse, the RIGHT ARROW to expand, or the SPACE BAR to toggle. Each tab panel contains a tree of checkboxes that can be selected to further refine your search results.
    This is a tree view of search filter categories that can be checked/unchecked to filter your search results. You can navigate the tree with the keyboard by using LEFT ARROW to collapse a category, RIGHT ARROW to expand a category, or SPACE BAR to select There are links to select all or unselect all after the tree.
    This tab panel can be navigated fully by keyboard. You can use the TAB key to give focus to panel tab header, and use the LEFT ARROW to collapse, the RIGHT ARROW to expand, or the SPACE BAR to toggle. Each tab panel contains a tree of checkboxes that can be selected to further refine your search results.
    This is a tree view of search filter categories that can be checked/unchecked to filter your search results. You can navigate the tree with the keyboard by using LEFT ARROW to collapse a category, RIGHT ARROW to expand a category, or SPACE BAR to select There are links to select all or unselect all after the tree.
    This tab panel can be navigated fully by keyboard. You can use the TAB key to give focus to panel tab header, and use the LEFT ARROW to collapse, the RIGHT ARROW to expand, or the SPACE BAR to toggle. Each tab panel contains a tree of checkboxes that can be selected to further refine your search results.
    This is a tree view of search filter categories that can be checked/unchecked to filter your search results. You can navigate the tree with the keyboard by using LEFT ARROW to collapse a category, RIGHT ARROW to expand a category, or SPACE BAR to select There are links to select all or unselect all after the tree.
    This tab panel can be navigated fully by keyboard. You can use the TAB key to give focus to panel tab header, and use the LEFT ARROW to collapse, the RIGHT ARROW to expand, or the SPACE BAR to toggle. Each tab panel contains a tree of checkboxes that can be selected to further refine your search results.
    This is a tree view of search filter categories that can be checked/unchecked to filter your search results. You can navigate the tree with the keyboard by using LEFT ARROW to collapse a category, RIGHT ARROW to expand a category, or SPACE BAR to select There are links to select all or unselect all after the tree.

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    Beginner’s guide to Google analytics

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    Do you want to identify which pages on your website your website visitors are spending time on? Or perhaps more importantly, do you want to understand the path your website visitors are taking from external sources to your website when they convert to a sale? Google analytics is an essential part of any website owner’s toolkit and will enable you to generate specific reports that will measure your website traffic, what your website visitors are doing on your website and where they’re coming from.

    Setting up Google Analytics

    You can set up Google Analytics with the same Google Account (e.g. Gmail) that you are currently using for other Google Services like Google Drive or YouTube, for your business. If you don’t currently have a Google account, you will need to create a new one. After you click the sign-up button, you will need to fill out information for your website. 
                           
    Google Analytics offers hierarchies to organise your account. According to Kristi Hines writing on the Moz blog, you can have up to 100 Google Analytics accounts under one Google account and you can have up to 50 website properties under one Google Analytics account.
     
    When setting up your Google Analytics account, you will have the option to configure where your Google Analytics data can be shared. When you have completed this step, you need to click the Get Tracking ID button. A popup of the Google Analytics terms and conditions will appear, which you have to agree to, in order to proceed. You will then receive your Google Analytics code – you should install this code on every page on your website.

    Setting up goals

    You can set up ‘Goals’ in Google Analytics by clicking on the Admin link at the top of your Google Analytics account and then clicking on Goals under your website's ‘View’ column.

    Goals are important as they will enable you to measure a specific activity that has occurred on your website. You could, for example, set up a goal to track how many people land on your ‘Thank you’ page after filling out a form on your website. This will enable you to measure exactly how many people have filled out the form. 

    Set up site search

    You can also set up ‘site search’ on your Google Analytics account which will allow you to track any searches made on your website. This will help you to understand what visitors are looking for on specific pages.

    Wait 24 hours to view data after set up

    According to Kristi Hines, writing on the Moz blog, once you've installed Google Analytics on your website(s), set up your goals, and set up site search(es), you should wait about 24 hours for it to start getting data. Then you will be able to start viewing your data.

    Audience Reports

    You can access your reports by clicking on the reporting link at the top of your Google Analytics Account. Audience reports are important as they will tell you everything you need to know about your visitors including their age and gender (Demographics report), their interests (Interests report), where they come from (Geo >Location report), their language (Geo > Language report), how frequently they visit your website (Behaviour report), as well as how they are accessing your website (Technology and Mobile report).

    Acquisition reports

    If you want to find out which external sources are driving traffic to your website, check the ‘All Traffic report.’ Here you can see your traffic broken down by main categories (All Traffic > Channels report) and specific sources (All Traffic > Source/Medium report). You can also find out about which social channels are driving traffic to your website under the ‘Social report’.
     
    Google Analytics can provide significant insights into how consumers are behaving on your website, as well as where they originated from. Be careful of the perspective you take when analysing your data, however, as some data sets can be misinterpreted if taken from the wrong angle.


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    Check out the latest tips from Moz on using Google Analytics in their blog.