Optimus
Fáilte Ireland gives recognition to those tourism product providers who achieve outstanding standards in their industry through a series of award programmes. Optimus, Achieving Business Excellence.
Optimus is an innovative, multi-tiered programme to support tourism businesses in becoming more profitable, more efficient and more competitive. The Optimus programme is an exciting initiative which sends a clear message to consumers about the high standard and quality of the services offered by the tourism businesses who successfully complete Optimus programmes.
Optimus focuses on every aspect of the business from customer service to operational management to organisational excellence. Recognition under the Optimus Programmes is based on independent assessment and evaluation of the management practices and approaches.

Visit our website at www.optimus.ie.
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Level One. Service Excellence Programme - Service Excellence Award
Focusing on customer service and development of a service excellence culture specific to the organisation.
The Service Excellence Programme is an established concept, which underpins the Optimus Best Practice and Business Excellence Programmes. It focuses on the creation and development of a service excellence culture that is specific to the organisation. It is based on the principle that each staff member can and must make a positive contribution to the customer's experience.
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Level Two. Best Practice Programme – Mark of Best Practice
Focusing on the Operation
Exceeding customer expectations is a first step for all tourism and hospitality businesses but in these tougher economic times, customers are looking for added value. To offer your customers a value-added experience - and still maintain your competitive edge - you need to reduce costs, improve efficiency and boost productivity.
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Level Three – Business Excellence Programme – Award of Excellence
Excellence is an evolving concept that changes and develops in response to changes in the competitive environment. This Award is based on principles of excellence. To achieve it, businesses need not only a deep commitment to continual improvement and superior performance, but also a proactive attitude to the changing social, economic and market conditions in which they operate.
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How do you register for optimus?
We are happy to deal with any initial queries or information required on how Optimus can benefit the organisation and how it is implemented, step by step, in the daily life of a company as well as giving a breakdown of fees and supports available.
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