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    Tourism Facts and Figures

    Key Tourism Facts 2018 [pdf, 3.1mb]

    Key Tourism Facts 2018 provides an overview of tourism statistics in Ireland in 2018, drawing from a wide range of sources. Find out about the performance of overseas and domestic tourism, holidaymaker behaviour, etc.

    Travel Profile of Key Markets [pdf, 5.5MB]

    Profile of the four most important markets for Irish tourism Britain, USA, France and Germany (68% of overseas tourists come from these four key market)

    Targeting US Holidaymakers [pdf, 691kb]

    America is an important market for Ireland. Learn more about how best to target this market and what motivates travel.

    2017 Topline Tourism Performance by Region [pdf, 1.5mb]

    A snapshot of the geographical distribution of tourism performance in 2017.

    Fáilte Ireland’s Tourism Facts 2017 preliminary [pdf, 540kb]

    Fáilte Ireland’s preliminary estimates of overseas tourist performance in 2017 along with key characteristics of domestic tourism.

    Access practical resources, templates and checklists to help your business prepare for Brexit. 

    Videos: Travel Profiles of Ireland’s Overseas Tourists

    Watch for a quick and easy way to find out more about Ireland’s overseas tourists and holidaymakers — where they go, where they stay and what they like to do. 

    Failte Ireland video

    Great Britain [video, 2.28 mins]

    U.S [video, 2.47 mins]

    Germany [video, 2.12 mins]

    France [video, 2.08 mins]