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    Impact of Exchange Rate Volatility December 2017 [pdf, 425kb]

    Download to find out more about the performance of Sterling since the vote to leave the EU and the potential impact on Irish tourism.

    Britain Market Profile [pdf, 1MB]

    Britain is the single largest source market for Ireland. Learn more about what activities and experiences interest potential British holidaymakers to Ireland.

    US Market Profile [pdf, 798kb]

    With strong cultural and ancestral links, the US is an important market for Ireland. Learn more about what activities and experiences interest potential US holidaymakers to Ireland.

    Germany Market Profile [pdf, 108kb]

    Germany is one of the world’s largest outbound markets and an important market for Ireland. Learn more about what activities and experiences interest potential German holidaymakers to Ireland.

    France Market Profile [pdf, 821kb]

    France is one of the world’s largest outbound markets and an important market for Ireland. Learn more about what activities and experiences interest potential French holidaymakers to Ireland.

    What Makes a Great Visitor Attraction [pdf, 617kb]

    Find out what elements of a visitor attraction influence satisfaction levels to get visitors talking about Ireland’s attractions.

    Visitor Attraction Experience Research 2016 [pdf, 2MB]

    Find out more about the research that identified drivers of satisfaction for Ireland’s visitor attractions.

    Fáilte Ireland Tourism Barometer September 2017 [pdf, 2.6MB]

    The second in Fáilte Ireland’s 2017 series of state of the season surveys. We have gathered tourism businesses’ views on the 2017 season and what the rest of the year has in store. Download the September tourism barometer to find out more.

    Impact of the VAT Reduction on Irish Tourism and Tourism Employment [pdf, 1.9MB]

    The report shows that Ireland’s value for money rating improved significantly following the VAT cut in 2011 - with the initiative resulting in lower prices than would otherwise have been the case as well as generating additional activity and employment.

    Tourism Facts 2016 [pdf, 534kb]

    Download Fáilte Ireland's reference guide on tourism performance in Ireland in 2016, covering overseas and domestic tourists, where they come from, where they go and what they spend while travelling in Ireland among other facts and figures.