Showcasing your local region...

Food trail development
You are here: HomeSupports & Training
  • Food tourism
  • Food trail development Print Page
  • In this section

    Your local food identity

    Cherry tomatoes

    Fresh, local, seasonal food from passionate producers. Traditional recipes and regional specialities served in local eateries.

    Activities like catch and cook, farm visits, fruit-picking or even your granny’s recipes reproduced.

    All of these contribute to the unique food identity of your region and could make your food trail really special.

    Food trail development

    A food trail can offer visitors a unique food experience that is enticing and distinctive enough to motivate them to travel to your region.

    Two farm yard pigs
    Visitors will often dip in and out of a food trail, using it a guide to a region.

    They may look to it for suggestions of things to do or places to dine while they are engaged in other tourism activities or attractions. 

    Research shows that both domestic and overseas visitors seek quality ingredients, local foods and look for a holistic food experience.

    If you're thinking of creating a food trail to showcase all that your region has to offer, these guidelines raise some of the questions to be addressed.

    They will also highlight various key areas for consideration in the planning and long term sustainability of such a venture. 

    A step-by-step guide to creating your food trail

    No-1-90x60 3

    Purpose of a food trail

    A food trail must deliver for both visitors and stakeholders. Find out more about providing consumers with a memorable food experience as well as generating business for participants.

    No-2-90x60 1

    Trail management

    Find out more about creating a plan for your trail that will help promote sustainability and long-term planning, as well as clarity of purpose within the group.

    3-90x60 1

    Who can participate?

    Anyone who offers an engaging food experience can participate in a food trail. Find out more about the various kinds of participants.


    Trail creation

    Ask yourself some important questions to decide what kind of food trail you wish to create and what you want visitors to take away from the experience.

    5-90x60 1

    Member application process

    Decide on the kind of application process you will establish for your food trail. Find out more about the factors you need to consider before recruiting new members.

    6-90x60 2

    Trail membership responsibilities

    It's important to provide consumers with certain services and information. Find out more about the kinds of responsibilities each member of your food trail should be aware of.

    7-90x60 1

    Setting membership criteria

    Some criteria will be mandatory, others discretionary. Find out more about deciding what applicants will need to comply with before becoming members.

    8-90x60 1

    Performance measures

    Measuring the performance of your food trail can help you show how inclusion benefits members. Find out more about which indicators to use to measure performance.

    9-90x60 2

    Branding and promotion

    Find out more about putting a marketing plan in place to promote your trail and increase visitor numbers.