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Hospitality & Tourism Strategic Management Programme

Our Hospitality & Tourism Strategic Management Programme [pdf, 900kb] has been designed for senior management in the tourism industry, who are ambitious and motivated to improve not only their own performance but also the overall performance of the business they own or manage in today’s challenging tourism industry.
Watch Testimonials
Watch some video testimonials from the 2018 Graduates about their thoughts on how the 2018 programme has impacted their business all ready.
Register your Interest
To check if the 2018/19 Programme is suitable for you, taking into account your experience and knowledge please complete this Programme Suitability Barometer.

Targeting Key Markets – NEW!

Our Fáilte Ireland research team and Tourism Ireland Market Managers have teamed up to provide you with new insights:

A Guide to Our Business Supports

Download the new Fáilte Ireland guide to business supports for tourism businesses which includes help in the areas of driving business performance, building sales capability, being quality assured and getting Brexit ready. The guide is designed as a reference manual to help you identify and choose the support that is most relevant to you.

Latest Insights

See here for Brexit related research insights. As the situation evolves so too will this section be updated.

For the latest tourism performance statistics and insights go to Current Tourism Performance.

Calendar of Supports

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Contact Us

If you have any questions please contact us at:

1800 242473 or 01 884 7101

Or email:

Get Quality Assured

Find out all the information you need to apply for, or maintain approval, for your business.

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Identify available funding

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Browse our funding schemes.

Read More

Food tourism

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We provide a range of practical business supports.

Food Tourism in Ireland

GB Research Insights

Sales Skills barometer

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Fáilte Ireland’s Sales Academy is aimed at tourism professionals who are strategically minded, results focused and dedicated to excellence in developing and growing their tourism business. This programme can assist in developing sales and marketing management capability therefore providing opportunities for all those in management to attend the programme that will best suit their circumstances at a given time. 

Those who wish to attend the sales element and related Cornell Modules can attend the Sales Excellence Programme (all based in Ireland), and those who wish to hone their management techniques can attend the International Sales Management course, which takes place in Ireland and in Cornell University in New York. 

To help participants decide on which programme best suits them, a Sales Skills barometer can be accessed here.

Video testimonials

  • Link one

  • Link two