Event details

Date: 2 November 2016
Time: 08.30 – 15.30
Venue: Croke Park, Dublin
Cost: Free

Download our Business Supports brochure

Fáilte Ireland’s range of supports are designed to help you grow your business and develop your visitor experiences.

Download the Fáilte Ireland Business Supports brochure [pdf, 755KB]

Book a place on a webinar

Fáilte Ireland webinars are short online discussions that explore online tools, aimed at tourism businesses. They cover different topics and occur on a regular basis every month.

Conference: Grow your Direct Online Sales

Fáilte Ireland's Grow Direct Online Sales Conference took place recently in Croke Park. The conference featured global industry experts, each of whom provided international perspectives and international best practice principles in the areas of Cost Per Acquisition (CPA) and optimising direct bookings to own brand websites.
The focus of the conference revealed how the Irish tourism industry should maximise their revenue and sales opportunities from this rapidly evolving online booking landscape. 
The event was attended by hotel owners, GMs, Revenue Managers, Directors of Sales and Marketing Managers across the Irish tourism sector—many of whom secure a strong proportion of their business volume through online channels

International Keynote Speakers

Matt Carrier, Kalibri Labs

Matt Carrier, Director of Client Engagement at Kalibri Labs gave a keynote address at Fáilte Ireland's Grow your Direct Online Sales Conference.

Matt outlined why Cost Per Acquisition is so important to hospitality businesses especially in today’s ever changing online distribution world.


James Osmond, Triptease

James Osmond is the GM of  Triptease EMEA division.  

At Fáilte Ireland's Grow your Direct Online Sales Conference, James shared with the delegates his tips and tricks the Irish hospitality industry can use to persuade their customers to book direct with them rather than through OTAs.


Dr Thomas Trautmann, SalesBrain

Thomas Trautmann has a strong passion for understanding and uncovering the hidden motivations and desires behind what a company needs on their website to persuade a customer’s brain to press the buy button.

During his very interesting address at Fáilte Ireland's Grow your Direct Online Sales Conference, he gave delegates tips as to how their website can gain a competitive advantage.

Expert Discussion Panels

In the afternoon we had two Expert Discussion Panels which offered the industry some cutting edge insights and new market intelligence on Cost Per Acquisition and Optimising Direct Bookings to your website.

Optimising Direct Bookings

Des O’Mahony of Bookassist gives an overview of the importance of optimising your website for Direct Bookings followed by a lively discussion by the panel.

Cost Per Acquisition

Matt Carrier begins the discussion by taking us through the key findings in the White Paper on CPA which Kalibri Labs undertook on behalf of Fáilte Ireland. Oonagh Cremins then chairs an excellent debate on the importance of CPA in today’s online landscape.


Watch Matt's video presentation

Watch James' video presentation

Watch Thomas' video presentation

Optimising your Website for Direct Bookings

Cost Per Acquisition