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    Fáilte Ireland places Adventure and Activity Tourism

    According to Tony Wheeler of The Lonely Planet:

    “Adventure and activity based travel is one of the fastest growing areas of the travel industry today and it’s a field where Ireland is perfectly placed to play a major part.”  

    Adventure and Activity Forum - Fáilte Ireland Team

    Pictured at Fáilte Ireland’s First Ever Activity and Adventure Team are (l-r)

    Deirdre Byrne, Product Assistant, Orla Woods, Angling Product Officer, Siobhan Reynolds, Adventure Product Officer, Eithne Murphy, Manager, Countryside and Marine Tourism, Ciara Scully, Walking and Cycling Product Officer and Fionnan Nestor, EFL and Equestrian Product Officer.  


    Earlier this month Fáilte Ireland successfully held its very first Adventure and Activity Tourism Forum in the Galway Bay Hotel.

    The forum provided 180 adventure and activity operators with the opportunity to meet with each other, and experts in the industry, in a series of workshops and seminars providing the best possible advice and tips on trading through the current recession, and  identifying any potential opportunities that may currently exist within the sector.

    The Future of Adventure and Activity Tourism

    Experts believe that activity holidays will continue to grow and outperform the overall holiday market particularly at the ‘casual’ end of the activity spectrum. This is mainly due to a growing health awareness which is leading to increased levels of exercise and sports participation, as well as a shift in consumerism which values good health and wellbeing.

    Some of the most up-to-date market and consumer information, relevant to the outdoor activity and adventure product, was presented during the conference indicating the strength of the adventure and activity sector including:

    • A recent study in the UK shows that the adventure and activity tourism sector is set to grow by 24% by 2013;
    • The adventure tourism market has enjoyed increased visitor numbers and revenue in recent years with almost a million overseas visitors taking part in active pursuits (such as walking, cycling, water based activities) while in Ireland in 2008;
    • The sector generates revenue of approximately €1.1 billion (€700 million spent by overseas visitors and €400 million by domestic holiday makers) annually;
    • This area of tourism is proving to be a lucrative market with activity tourists spending up to 40% more than the average tourist. 

    Presentations Now Available to Download

    Tourism businesses at the conference heard from a wide range of speakers including keynote speaker, Tony Wheeler of the Lonely Planet.

    All presentations from the conference are now available to download on the Fáilte Ireland website and include:

    Click here to view a full list of presentations



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