You are here: HomeTourism News
  • Revealed: The 50 Secrets of the Wild Atlantic Way Print Page
  • In this section

    Word Media 230X100

    Access the latest press releases and download photographs from our image library.

    Visit our media centre

    Revealed: The 50 Secrets of the Wild Atlantic Way

    Revealed: The 50 Secrets of the Wild Atlantic Way

    As part of an international promotional drive to promote the Wild Atlantic Way, which will be open and ready for visitors next March has been announced.

    As part of this drive a quirky but informative travel guide - 50 Secrets of the Wild Atlantic Way - has been designed to highlight some of the hidden treasures along the route – places where the locals like to go and which may lie off the beaten track – giving visitors the opportunity to get a true Irish experience. 

    The guide has been specifically developed with the independent traveller in mind and is aimed at niche operators who cater to the ‘fly and drive’ traveller and smaller group segments. 

    The guide highlights signature experiences such as:

    • Watch them weave magic into Donegal tweed;
    • Take a traditional seaweed bath;
    • Forage for wild food along the Killala shoreline;
    • Take a cable car for Europe’s last sunset.
    This promotional push to the overseas operators is the first step towards ensuring potential visitors are aware of the route and place Ireland firmly on their holiday radar and will initially focus will be on Ireland’s four key markets – GB, US, France and Germany. It will then extend to other markets such as Spain, Italy and the Netherlands.

    Discover all the ‘secrets’ and experiences on offer or read the full press release here.

    Jump to top


    Keep up to date on tourism news

    Stay informed of all industry news with our fortnightly newsletter.

    Sign up for our e-newsletter