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    Irish Tourism Businesses to Position Themselves for New Emerging Tourism Markets

    Irish Tourism Businesses to Position Themselves for New Emerging Tourism Markets


    Dedicated Event Seeks to Assist Irish Tourism Businesses to Maximise Potential from China, India and Gulf States

    Fáilte Ireland will tomorrow, (Thursday, 7th June) hold a dedicated event for up to 150 tourism businesses in Croke Park to provide them with the key to successfully win business from new emerging tourism markets.  With a particular emphasis on China, India and the Gulf States, the one-day event, ‘Winning Business from Emerging Markets’ will examine how best to win sales from emerging overseas markets and will include insights and tips for doing business with trade in these target countries.

    With direct flights by Cathay Pacific and Hainan Airlines set to benefit Dublin and Ireland, it is expected that the numbers of Chinese visitors to Ireland will increase significantly. Visa liberalisation and direct flight access will also see an increase in the numbers of visitors from the Gulf States and India, presenting tourism businesses with even more opportunities to win business from these markets.

    Accordingly, Fáilte Ireland, in conjunction with Tourism Ireland and industry experts, is providing a showcase event on how best to deliver a tailored customer service to new and emerging markets including steps necessary to ensure that a business can appeal to the tastes and needs of these overseas visitors.

    Paul Keeley, Fáilte Ireland Director of Commercial Development emphasised:

    “In the context of Ireland remaining competitive, it is important to diversify and improve on the customer experience based on the needs and cultural differences of these markets. Many of those travelling from the emerging markets can be termed as Luxury Travel visitors. The Luxury Traveller has the potential to drive between 3.5 and 10 times the revenue generated from the average visitor. The vast majority of visitors from the Gulf States and China prefer to travel to Europe so therefore, there is major potential to benefit from these lucrative markets and tomorrow’s event aims to provide insights and tips to Irish tourism businesses to help capture additional market share.”

    As well as presentations from Failte Ireland and Tourism Ireland, delegates will also hear from a number of industry experts who successfully operate in the new emerging markets including:

    ·        Ciara Hanley, Director Sales and Marketing, InterContinental Dublin
    ·        Catherine O’Grady-Powers, Glen Keen Farm
    ·        Mr Luo Ya, Managing Director, WiiYa International Limited
    ·        Edel Redmond, B2B Senior Marketing Executive, Dublin Airport
    ·        Wynne W Liu, Managing Director of Emerald Media
    ·        Joe Hayden, The Orchard Centre, Co. Wicklow
    ·        Peter Brazil, Managing Director, Limerick Travel & Proprietor of The Bedford Townhouse & Café.

    Attendees will also learn more about ‘Get China Ready’ programme, which aims to educate the industry about the opportunities available from the Chinese tourist market. This programme is also in keeping with Fáilte Ireland’s work to assist tourism businesses to diversify their market mix and reduce the risks currently posed by Brexit.

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