Over the next 3-5 years, Fáilte Ireland will partner with 1,350 visitor experiences, 2,000 accommodation providers, and 2,500 free things to see and do to provide practical, technical and financial support to enable them to:
-
Secure direct bookings through their own websites
-
Distribute products via third party channels such as online travel agents (OTAs), aggregators and tour operators
-
Drive operational efficiencies through new technologies
-
Target the consumer at key stages on their path to purchase
-
Enhance their own websites and digital marketing content
-
Evaluate and optimise their digital channel performance