Industry & Community
Strengthen your activity or attraction
Improve visitor experience, manage demand and make your offer easier to discover and book. Access practical supports to strengthen your online presence, enhance the visitor journey and grow bookings throughout the year.
Digital & Technology
Driving your business forward
Access practical supports, expert guidance and funding to help your attraction or activity business grow and improve performance.
Explore learniFIHelp your team learn and grow
Access courses, webinars and resources to help you develop skills, support your team and grow your tourism business.
Access the toolkitSupport tourism career development
Help your team explore tourism career pathways, understand progression opportunities, and build the skills to grow and succeed in the sector.
Access courseImprove adventure activity safety
Access practical guidance to help you develop, review and maintain effective safety management systems for adventure activity businesses.
Top courses
Build practical skills in pricing, digital marketing, booking systems, and visitor experience, so your business can improve performance with confidence.
Responsible TourismOrganising responsible and enjoyable outdoor events in Ireland
Plan and deliver outdoor events in Ireland that are fun, responsible and community-friendly.
OnlineFree
Business & FinancePrinciples of pricing
Price your tourism experience with confidence using strategies that communicate your true value.
OnlineFree
Digital & TechnologyBooking system optimisation
Optimise your booking system to boost efficiency, increase sales and improve insights.
OnlineFree
Business & FinanceRisk management matrix
Rate and manage your business risks with a practical tool that keeps you in control.
OnlineFree
Digital & TechnologyIntroduction to Google Analytics 4 (eModule)
Set up and use Google Analytics 4 to measure your marketing and website performance.
OnlineFree
Sales & MarketingEstablishing a place in the market: how to grow your business digitally
Explore how digital tools can help position your business and grow your customer connections.
OnlineFree
Sales & MarketingBest free content creation apps to boost your tourism business
Discover free apps to create professional content for your business.
OnlineFree
Sales & MarketingHow to boost your Instagram posts to reach more people
Learn how SEO affects Instagram visibility and get tips to reach your target audience.
OnlineFree
Responsible TourismIntroduction to sustainability in tourism
Understand why sustainability is critical to your tourism business and what it means in practice.
OnlineFree
How can we help?
More for your sector
Explore selected supports for experience development, seasonality, pricing, and bookings, chosen to help activity and attraction providers take the next step.
Business & FinanceBusiness overheads cost management clinics
Confidential one-hour clinic with an expert to cut business overheads and take control of costs now.
16 April 2026 - 31 December 2026OnlineFree
Business & FinanceLabour & payroll cost management clinic
Free 1:1 clinic offering expert advice to help manage labour and payroll costs effectively.
16 April 2026 - 31 December 2026OnlineFree
Business & FinanceEnergy cost management one‑to‑one clinic
A free one-to-one clinic helping tourism businesses manage energy costs with expert advice.
16 April 2026 - 31 December 2026OnlineFree
Responsible TourismAccessible and inclusive tourism: Why it matters for your business
Understand how accessible and inclusive tourism benefits visitors, communities, and businesses.
July 2026
Transition Year Work Experience Programme
Support Transition Year and Senior Cycle students through tourism and hospitality work placements.
Visitor insightsSummer travel in 2025: what visitor choices mean for your business
Use summer travel insights to plan value, experiences and off-peak demand.
November 202522 min read
Visitor insightsDecoding Gen Z on the Move
Use Gen Z insights to shape experiences, content and offers.
September 20255 min read
Find supports by goal
Start my business
Plan the foundations of a new activity or attraction, from your visitor experience and pricing to operations and launch.
Become more competitive
Improve pricing, booking, digital performance, accessibility, sustainability, and the visitor experience to strengthen your business.
Grow my business
Build demand, increase bookings, and make it easier for visitors to find, choose, and recommend your activity or attraction.
Develop my team
Build the skills your staff need to deliver safe, engaging, and welcoming visitor experiences.