Find research, data and visitor insights to understand market trends, track tourism performance and make confident business decisions.
Explore key tourism data, trends and business opportunities from 2025 performance.
Use UN Tourism guidance to improve disability inclusion and accessible services.
Review European accommodation sentiment, outlooks, risks and operating priorities.
Track global tourism performance, arrivals, source markets and short-term outlooks.
Understand how travellers view sustainable travel, extreme weather and peak-season choices.
74% of global travellers value personalisation as hoteliers invest in AI to meet demand.
See the travel motivations and spending behaviours shaping global trips in 2026.
Use ETC sentiment data to understand European travel plans for spring and summer 2026.
Benchmark your business with 2025 tourism data and plan for 2026.
Understand trends, transactions and investor activity that shaped Ireland's hotel market in 2025.
Explore long-haul travellers' intent to visit Europe from seven key source markets.
Explore gastronomy tourism trends shaping food and beverage travel in 2026.
