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Ireland's Ancient East

Ireland’s Ancient East is a region of rich heritage, vibrant cities and thriving communities. This regional programme helps businesses strengthen experiences, build and elevate product offering, and grow tourism sustainably.

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How Ireland's Ancient East supports your business 

The Ireland’s Ancient East regional strategy connects partners, guides investment and supports sustainable tourism growth across the region.

  • Attract year-round visitors
    Reach visitors looking for rich cultural, heritage and local experiences in every season.
  • Join regional campaigns
    Showcase the stories, places and experiences that make your business and destination distinctive.
  • Access practical support
    Find partnerships and resources to help your business develop with confidence.
  • Grow sustainably
    Build long-term growth that benefits your business, local communities and the region’s natural and cultural heritage.
    View regional strategy(Opens in new window)

    Destination and Experience Development Plans

    Destination and Experience Development Plans are five-year plans that guide sustainable tourism development across Ireland’s Ancient East. Developed with local stakeholders, each plan sets clear priorities for strengthening visitor experiences, developing destinations, and supporting long-term growth.

    The plans help to:

    • Identify local tourism priorities
    • Strengthen visitor experiences
    • Support collaboration across the destination
    • Guide sustainable development and visitor dispersal
      View development plans

      Promote your business

      Submit your event listing

      Get clear guidance on what to include, how to prepare your listing, and how to submit it for review. Approved events can appear on DiscoverIreland.ie, helping visitors find what’s happening across Ireland.

      Learn about listing

      Get listed on DiscoverIreland.ie

      Register or update your business listing to improve visibility and drive referrals from DiscoverIreland.ie and Ireland.com.

      Get listed

      Connect and grow

      Find the people, guidance and brand supports that help your business play a stronger role in the Ireland's Ancient East visitor experience.

      • Leverage the Ireland’s Ancient East brand

        Leverage the Ireland’s Ancient East brand

        Use Ireland’s Ancient East brand tools and guidance to connect your business with the region’s rich history, culture and landscapes.

        View brand guidelines
      • Connect with the Ireland’s Ancient East team

        Connect with the Ireland’s Ancient East team

        Work with the Ireland’s Ancient East regional team for local contacts, practical guidance and support to help develop tourism across the region.

        Meet the team
      • Promote your Ireland’s Ancient East business

        Promote your Ireland’s Ancient East business

        Reach more domestic visitors using regional logos, free imagery and ready-made guidance from the Find Yourself on a Short Break campaign toolkit.

        View the toolkit

      Investment and development support for Ireland’s Ancient East destinations

      Check for current funding supports and opportunities to help develop tourism infrastructure, visitor experiences and destination projects across Ireland’s Ancient East.

      Check current supports

      Latest updates

      Stay informed with the latest developments, opportunities and insights across Ireland's Ancient East.

      Supporting businesses in Ireland's Ancient East

      • Regional developments

        See the Destination and Experience Development Plans across Ireland’s Ancient East.

      • Resources

        View brand guidance, strategy documents and visitor resources for Ireland’s Ancient East.

      • Meet the team

        Connect with the Fáilte Ireland team supporting tourism development across Ireland’s Ancient East.