Our new corporate strategy

Fáilte Ireland’s new corporate strategy, launching 29 July, sets out the priorities that will guide our work over the next four years. It outlines how we will respond to emerging opportunities, support industry needs, and deliver value for tourism businesses and communities across Ireland.

An island with a castle in the middle of a lake

New strategy for 2026 - 2029

Fáilte Ireland's new corporate strategy launches on 29 July 2026.

Check back to learn about our key priorities and how our strategy will support tourism businesses to strengthen performance, build capability and prepare for long-term success.