Who we are
Fáilte Ireland is Ireland’s National Tourism Development Authority. We work with tourism businesses, communities, and partners to grow a strong and sustainable visitor economy. This supports jobs, strengthens local places and delivers real benefits for people across the country.
What we stand for
Tourism plays a vital role in Ireland’s economy and communities. Our role is to help the sector succeed, now and into the future, in a way that is competitive, sustainable and inclusive.
- Supporting tourism businesses to grow and improve performance
- Strengthening destinations across Ireland
- Working with partners to deliver long-term value for communities
- Making tourism more sustainable and inclusive
Our purpose
We exist to develop and enable a competitive and resilient tourism sector that delivers memorable visitor experiences, enriches communities, protects the environment and sustains Ireland’s economy for generations to come.
Our vision
Our vision is a thriving, sustainable tourism sector across Ireland, loved by visitors, welcomed by communities.
Our mission
We energise Irish tourism through bold ideas, collaborative partnerships and a strong focus on results.
A public body you can trust
Accountability in action
- Delivers national tourism policy and government priorities
- Invests public funding responsibly to support sustainable growth and measurable outcomes
Open and inclusive approach
- Works transparently across programmes, partnerships and services
- Supports equality, accessibility and inclusion in everything we do
How we work
Our approach is practical, collaborative and focused on delivering results. Tourism succeeds when businesses, communities and public partners work together. Fáilte Ireland brings these groups together to create lasting impact for destinations, visitors and the wider economy.
- Industry: supporting tourism businesses of all sizes
- Partners: including government, local authorities and state agencies
- Communities: ensuring tourism benefits people and places
- Across regions: helping destinations grow in a balanced and sustainable way
Our values
Impact led: we focus on results that make a difference
Aim high: we set high standards and keep improving
Better together: we collaborate to achieve more
Our leadership
Fáilte Ireland is governed by an Authority (Board) and led by an Executive leadership team that oversees strategy, performance and delivery. The Authority brings together expertise from tourism, business and public service, providing strong governance and accountability. The executive team leads the organisation day to day, working with colleagues, partners and stakeholders to deliver Fáilte Ireland’s priorities.
Read more about who we are
Learn more about our role in supporting Ireland’s tourism industry.