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The basics of email marketing

How much does it cost to start an e-mail marketing campaign?

Little more than the time it takes to send messages and then follow them up. The excellent tools available online are generally free, unless your business deals in large volumes.

What e-mail marketing tool should I use?

There are many to choose from. Most require very little technical knowledge. You may need some graphics but there are good templates to choose from. 

Are there any legal issues I should be aware of?

Make sure you send marketing emails only to people that have subscribed. Buying e-mails lists is not recommended as unsolicited e-mails are spam and the conversion rate is poor. Instead, focus on building a quality list of engaged customers.

 - Download our email marketing guide [pdf, 1.21MB]


Get to grips with internet marketing [pdf, 792kb]

Download this no-nonsense guide to the basic building blocks of online marketing.

Get the best from your booking engine [pdf, 511kb]

Select the most appropriate booking engine for your tourism business and learn how to use it to its full potential.

Introduction to mobile marketing [pdf, 683kb]

Mobile technology is growing fast. Learn the basics with this practical guide.

Google tools guides

List your business in search engine results for your location:
Google Places [pdf, 730kb]

Advertise online and drive relevant traffic to your website:
Google Adwords [pdf, 1.4MB]

Monitor activity on your website and get the most from visitors:
Google Analytics [pdf, 1.4MB]

Disover the best times and places to target your marketing:
Google Insights [pdf, 555kb]

Determine the most suitable keywords for your online advertising campaigns: