Dublin is the vibrant capital city bursting with a variety of surprising experiences, where city living thrives side by side with the natural outdoors.
We’ve developed a clearly-defined programme for Dublin that aims to enhance the overall visitor experience. Our aim is to uniquely position Dublin by offering memorable experiences that will attract domestic and international visitors to the region.
Explore the featured resources and use the supports to grow your Dublin business.

Dublin Regional Tourism Development Strategy 2023 - 2027


Find more information relating to our regional development strategy for Dublin.

Find out more

Dublin brand guidelines

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Learn more about how best to use the Dublin brand for your communications.

Access Dublin branding assets

Winter in Dublin


The stage is set, the city lights are sparkling, and Winter in Dublin is in motion ✨ With culture, craic and live events of all shapes and sizes around every corner – it’s the perfect time to take a break in the capital #WinterInDublin

Access Winter in Dublin resources and assets

Digital Trails Toolkit

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This toolkit is designed to help Irish tourism businesses, local authorities and public bodies leverage new opportunities in creating exciting and unforgettable digital experiences.

Download the Digital Trails Toolkit [pdf, 4.6mb]

Dublin experience development

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Find out more about Dublin's experience development projects (DEDP).

Learn about Dublin experience development


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Explore the most up-to-date research on consumer behaviour.

Download the latest consumer research

Let's explore in '24


Discover the latest incredible experiences in Dublin's city centre, suburbs and beyond.


Access the Guide

Dublin's Surprising Stories Scheme


Find out more about the Dublin's Surprising Stories Small Grants Scheme.


Learn more