Dublin is the vibrant capital city bursting with a variety of surprising experiences, where city living thrives side by side with the natural outdoors.
We’ve developed a clearly-defined programme for Dublin that aims to enhance the overall visitor experience. Our aim is to uniquely position Dublin by offering memorable experiences that will attract domestic and international visitors to the region.
Explore the featured resources and use the supports to grow your Dublin business.

What's New in ‘22


Discover the latest incredible experiences in Dublin's city centre, suburbs and beyond

Access the What's New in '22 guide

Dublin brand guidelines

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Learn more about how best to use the Dublin brand for your communications.

Access Dublin branding assets

Digital Trails Toolkit

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This toolkit is designed to help Irish tourism businesses, local authorities and public bodies leverage new opportunities in creating exciting and unforgettable digital experiences.

Download the Digital Trails Toolkit [pdf, 4.4mb]

Dublin experience development

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Find out more about the Docklands Visitor Experience Development Plan (DVEDP).

Learn about Dublin experience development


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Explore the most up-to-date research on consumer behaviour.

Download the latest consumer research

Winter in Dublin

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The Winter in Dublin programme highlights the best things to do and places to go in our incredible city.

Access Winter in Dublin resources and assets