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Marketing your business

As Fáilte Ireland helps our domestic audience to rediscover their land and the many world-class experiences that await them, we are heavily investing in increased marketing activity.

Prior to the pandemic, Irish residents spent €2bn on home holidays and €5bn on overseas holidays. With only 65% of Irish people taking breaks away in Ireland, there is significant opportunity to fundamentally change their longer-term sentiment towards domestic escapes.

With Fáilte Ireland's help, now is the time for your tourism business to tap into the marketing buzz and engage with this audience.

Keep Discovering

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Find out more about our domestic marketing campaigns.

Find out about our campaigns

Marketing resources

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Get the most out of your marketing spend with our practical domestic marketing supports.

Access domestic marketing supports

Ireland's Content Pool

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Find thousands of free images at your fingertips by registering for Ireland's Content Pool.

Access thousands of free tourism images

Get listed on DiscoverIreland.ie

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Get your business listed on DiscoverIreland.ie, our consumer website.

Get listed

Fáilte Ireland Events Portal

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Promote your festivals and events on DiscoverIreland.ie.

Get listed here

Social media resources

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Our tools highlight the benefits of key social media channels for hospitality and tourism.

Use our COVID-19 Support Hub resources