Marketing your business

As Fáilte Ireland helps our domestic audience to rediscover their land and the many world-class experiences that await them, we are heavily investing in increased marketing activity.

Prior to the pandemic, Irish residents spent €2bn on home holidays and €5bn on overseas holidays. With only 65% of Irish people taking breaks away in Ireland, there is significant opportunity to fundamentally change their longer-term sentiment towards domestic escapes.

With Fáilte Ireland's help, now is the time for your tourism business to tap into the marketing buzz and engage with this audience.