Ireland's Ancient East

Ancient Destination Experience Development Plan

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This roadmap offers insights into increasing visitor numbers, improving dwell time and putting heritage at the heart of experience.

Read the full Ancient Destination Experience Development Plan [pdf, 11.8mb]

Ireland's Ancient East: The Five Year Plan

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In order to realise our vision for Ireland’s Ancient East, we need to transition from where we are today and shape the future that we want visitors to experience.

Download the plan [pdf, 2.4mb]
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Get in touch with the Ireland's Ancient East team.

Contact us

Ireland's Ancient East

Ireland's Ancient East showcases Ireland’s living culture and ancient heritage and brings it to life through stories that create unique visitor experiences, unite stakeholders and support vibrant communities.

Our goal is to make Ireland’s Ancient East the most personally engaging cultural destination in Europe by harnessing the authentic character of the real Ireland, its living culture, lush landscapes and hidden history, opening it up for everyone.

When we achieve this, we support sustained economic growth and community wellbeing while valuing our heritage, history and environment.

Dunbrody Abbey in County Wexford

Learn how you can bring the Ireland’s Ancient East brand to life in your business with the help of our toolkit for tourism business.

Access the toolkit for tourism businesses
The Powerscourt Estate in County Wicklow

These resources give an insight into the global segments and target markets for Ireland’s Ancient East.

Sales channels for international growth
Two women walking through fields at Castletown House, County Kildare

Find out more about the Ireland’s Ancient East Grants Scheme for Storytelling Interpretation 2017.

Information on Capital Grants

Thoroughbred Country Destination Experience Development Plan

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This plan unlocks the Thoroughbred tourism potential, creating new experiences and increasing visitor numbers to the destination.

Read the development plan
Sunrise at Newgrange, County Meath

Download the sixth project update for Ireland’s Ancient East and find out about the latest news, upcoming plans and more [pdf, 1.5MB]

Download the Project update [pdf, 1.5MB]
Sunrise at Newgrange, County Meath

Use this interactive sales presentation tool to help your tourism business make the most of the Ireland’s Ancient East branding.

Use the sales presentation tools
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Find out more about the Ireland's Ancient East signage plan and how you can use these branded signs for your tourism business.

Learn about our Signage plan

Monaghan Destination and Experience Development Plan


A destination and experience development plan for Co. Monaghan to support the development of unique and compelling destination experiences.

Read the development plan