In this section

Get in touch with the Wild Atlantic Way team.

Connect with us on social media

Wild Atlantic Way project overview

The overall aim of the Wild Atlantic Way project is to achieve greater visibility for the west coast of Ireland in overseas tourist markets through this long-distance touring route.

The six stages of the project development were:

Stage 1: Develop brand proposition and identity, and key market segments
Stage 2: Identify the route
Stage 3: Way-finding strategy including directional signage
Stage 4: Delivery of 'Discovery Points'
Stage 5: Selling Wild Atlantic Way experiences
Stage 6: Marketing and communications

Wild Atlantic Way: Trade sales support

Catering for group travel?

We have also created a handy manual designed to assist overseas operators to organise trips for larger groups.

Find out more and download the full trade manual [pdf, 13MB].

Project goals

Now well established, the Wild Atlantic Way defined route will:

assist in increasing visitor numbers, dwell time, spend and satisfaction along all parts of the route
re-package the Atlantic seaboard as a destination to overseas and domestic visitors
improve linkages between, and add value to, a range of attractions and activities
improve on-road and on-trail interpretation, infrastructure and signage along and around the route
direct visitors to less-visited areas
build on the work completed in these areas already and assist businesses, agencies, local groups and other stakeholders to work together
reinforce the strengths and characteristics of all of the areas located along the west coast, while offering the visitor one compelling reason to visit.