Wild Atlantic Way brand guidelines

The Wild Atlantic Way, Ireland's defined coastal touring route, winds along one of the world’s most dramatic landscapes. The guidelines below will help you to correctly use the Wild Atlantic way brand and promote the wealth of experiences, activities and tourism offerings along this world-renowned route.

The Wild Atlantic Way is a registered trademark and may be used by qualifying industry partners within marketing materials provided they follow the guidelines governing its use.

For further information about the use of the Wild Atlantic Way name and trademark, please contact the Fáilte Ireland Wild Atlantic Way team.