While tourism audiences are more sustainability-minded than the general public, they don’t yet know what sustainable travel means. This research identifies future-facing sustainable travel experiences that could help bridge the say-do gap and motivate people to make sustainable trip choices.
This report explores what domestic travel and Winter looked like in 2021, along with taking a deep dive in city break behaviour over the Winter period and consumer motivations for taking them. It also looks at how we can look forward and prepare for the Summer, with an eye to macro factors influencing domestic and overseas travel and their implications.
Updated data for September shows intention for domestic summer trips satisfied the majority of travellers.
Updated data for July shows that, aligned with trends seen in 2020, domestic trip intentions have begun to decline post summer season.
Updated data for June shows that the initial spike in domestic trip intentions resulting from the Government’s announcement of accelerated easing of
Covid-19 restrictions has abated...
Find out more about consumer's domestic trip intentions, popular destinations and how time and distance travelled are key elements influencing destination choice...
Updated data for April shows that lack of clarity and confidence are impacting consumer decisions. Find out more about what is influencing their decision making in 2021.
The updated figures from February 2021 (inclusive) give further insights into consumer holiday booking behaviour in 2020.
The data for 2020 has enabled us to set new benchmarks from which we will be assessing the 2021 data, insights and consumer sentiment...