Our latest seasonal report is now available below! For those who are not familiar, this report is compiled from data captured via our Domestic Tourists tracker study. Each month we survey 1,300 consumers across the island of Ireland and ask them about the travel behaviour in recent months and their plan for future trips. This report covers domestic tourist behaviour between June to September 2025.
This new report by Jill De Azevedo, Head of Consumer Planning and Insights, explores Gen Z and the exciting opportunities this generation presents for the industry. The report generated a great deal of discussion at the Association of Visitor Experiences & Attractions in Ireland (AVEA) conference and is available for you to read now.
The Consumer Winter Report 2025 is here! Assessing domestic travel behaviour and seasonal trends, diving deep into winter breaks and exploring what lies ahead for the tourism sector.
This report explores domestic travel behaviour over the summer months. The research looks at who travelled in the Republic of Ireland over summer '24, what they did, where they went and what was influencing their decisions. The report then concludes by examining travel intentions going forward and the macro factors influencing domestic travel for the months ahead.
This report explores day trips in Ireland, revealing their year-round popularity, short lead times, and 2-hour travel range. Highlighting diverse experiences can attract consumers.
This report explores what domestic travel and winter looked like for the 2023/2024 winter period, along with taking a deep dive in city break behaviour and consumer motivations for taking them. It also casts an eye to macro factors influencing domestic travel for the months ahead, and their potential implications.
The report focuses on domestic tourism performance over the 2023 summer period, in terms of overnight stays and day trips. It also provides a view on future travel intentions in the short term.
This report explores what domestic travel looked like in the first half and into Summer 2022, along with assessing satisfaction of breaks and value for money, and taking a deep dive into the visitor experience for accommodation. It also explored intended behaviours for the remainder of 2022, with an eye to macro factors influencing domestic and overseas travel and their implications.
While tourism audiences are more sustainability-minded than the general public, they don’t yet know what sustainable travel means. This research identifies future-facing sustainable travel experiences that could help bridge the say-do gap and motivate people to make sustainable trip choices.
This report explores what domestic travel and Winter looked like in 2021, along with taking a deep dive in city break behaviour over the Winter period and consumer motivations for taking them. It also looks at how we can look forward and prepare for the Summer, with an eye to macro factors influencing domestic and overseas travel and their implications.
Find out more about consumer's domestic trip intentions, popular destinations and how time and distance travelled are key elements influencing destination choice...
The updated figures from February 2021 (inclusive) give further insights into consumer holiday booking behaviour in 2020.