The Consumer Winter Report 2025 is here! Assessing domestic travel behaviour and seasonal trends, diving deep into winter breaks and exploring what lies ahead for the tourism sector.
This report explores domestic travel behaviour over the summer months. The research looks at who travelled in the Republic of Ireland over summer '24, what they did, where they went and what was influencing their decisions. The report then concludes by examining travel intentions going forward and the macro factors influencing domestic travel for the months ahead.
This report explores day trips in Ireland, revealing their year-round popularity, short lead times, and 2-hour travel range. Highlighting diverse experiences can attract consumers.
This report explores what domestic travel and winter looked like for the 2023/2024 winter period, along with taking a deep dive in city break behaviour and consumer motivations for taking them. It also casts an eye to macro factors influencing domestic travel for the months ahead, and their potential implications.
The report focuses on domestic tourism performance over the 2023 summer period, in terms of overnight stays and day trips. It also provides a view on future travel intentions in the short term.
This report explores what domestic travel looked like in the first half and into Summer 2022, along with assessing satisfaction of breaks and value for money, and taking a deep dive into the visitor experience for accommodation. It also explored intended behaviours for the remainder of 2022, with an eye to macro factors influencing domestic and overseas travel and their implications.
While tourism audiences are more sustainability-minded than the general public, they don’t yet know what sustainable travel means. This research identifies future-facing sustainable travel experiences that could help bridge the say-do gap and motivate people to make sustainable trip choices.
This report explores what domestic travel and Winter looked like in 2021, along with taking a deep dive in city break behaviour over the Winter period and consumer motivations for taking them. It also looks at how we can look forward and prepare for the Summer, with an eye to macro factors influencing domestic and overseas travel and their implications.
Updated data for September shows intention for domestic summer trips satisfied the majority of travellers.
Updated data for July shows that, aligned with trends seen in 2020, domestic trip intentions have begun to decline post summer season.
Updated data for June shows that the initial spike in domestic trip intentions resulting from the Government’s announcement of accelerated easing of
Covid-19 restrictions has abated...
Find out more about consumer's domestic trip intentions, popular destinations and how time and distance travelled are key elements influencing destination choice...
The updated figures from February 2021 (inclusive) give further insights into consumer holiday booking behaviour in 2020.
The data for 2020 has enabled us to set new benchmarks from which we will be assessing the 2021 data, insights and consumer sentiment...