This report outlines results of a survey that was conducted with tourism businesses to analyse recruitment challenges in the industry.
This report highlights eight key consumer trends to watch for in the short, medium and long term, along with five key travel trends...
Fáilte Ireland carried out a survey of the industry in late May/early June to inform our evolving responses to the continuing challenges facing tourism. A summary of results, broken down by sector is provided in the attached report.
This profile outlines the key travel characteristics of Island of Ireland (IOI) residents in 2019, which will help the industry maximise the potential of these markets as restrictions ease post COVID-19.
Key Tourism Facts 2019 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2019.
A summary of research conducted with overseas holidaymakers in 2019, investigating their holiday planning process and their experience of Ireland during their holiday here in Ireland.
Find out how many weekly flights came to Ireland in the Winter of 2018/2019, where they came from and what airports they arrived at.
Profile of the four most important markets for Irish tourism Britain, USA, France and Germany (68% of overseas tourists come from these four key market)
America is an important market for Ireland. Learn more about how best to target this market and what motivates travel.
France is an important market for Ireland. Learn more about how best to target and position Ireland to this market.
Britain is a key source market for Ireland. Learn more about how best to target to this market who often consider Ireland as an extension of their domestic market.