Find research, data and visitor insights to understand market trends, track tourism performance and make confident business decisions.
Understand trends, transactions and investor activity that shaped Ireland's hotel market in H1 2026.
Irish Tourism Businesses' sentiment report on their year to May and outlook for the summer season.
Data on government contracted accommodation bedplaces across Irish tourism regions in summer 2026.
Explore key tourism data, trends and business opportunities from 2025 performance.
Use UN Tourism guidance to improve disability inclusion and accessible services.
Review European accommodation sentiment, outlooks, risks and operating priorities.
Air and sea capacity to Ireland for Summer 2026, with year-on-year comparisons across key markets.
Track global tourism performance, arrivals, source markets and short-term outlooks.
Understand how travellers view sustainable travel, extreme weather and peak-season choices.
74% of global travellers value personalisation as hoteliers invest in AI to meet demand.
See the travel motivations and spending behaviours shaping global trips in 2026.
Use ETC sentiment data to understand European travel plans for spring and summer 2026.
