Day Trip Deep Dive - Consumer Planning and Insights

14 June 2024

This Consumer Planning and Insights report explores day trips, how consumers engage with them and how to activate day trips in the Republic of Ireland. Key insights include:

• Day trips are popular throughout the year servicing for breadth of trip occasions.

• Day trips are characterised by short lead times and with most consumers willing to travel up to 2 hours to a destination.

• Highlighting the breadth and quality of experiences available for each of the motivations can encourage consumers to choose alternative day trip destinations based on their personal drivers and desired experiences.'