Research

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Contact us if you have a query for the Fáilte Ireland Research team

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Research

Keep up-to-date on research and statistics from the Irish tourism industry.

Visitor Data & Insights

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Read the latest visitor data and insight reports and learn more about visitors behaviour

View visitor data & insight reports

Accommodation Reports

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Access the latest accommodation reports covering performance, supply and sector reviews.

View Accommodation related publications

Domestic Travel Motivations

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Read the latest information in relation to domestic travel motivations.

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Facts and Figures

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Get the latest on tourism performance in Ireland and learn more about industry trends

View tourism facts and figures

Fáilte Focus

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Browse our curated library of both Fáilte Ireland research and the best third party reports and articles

Visit Fáilte Focus

Economic Analysis

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Access the latest economic analysis reports relevant to the tourism industry.

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Latest publications

Visitor Numbers to Attractions Dashboard

Interactive dashboard of visitor numbers to attractions, based on Fáilte Ireland’s Annual Visitor Attractions Survey.

Fáilte Ireland September Tourism Barometer 2025

Fáilte Ireland carried out a survey of the industry in August/September 2025 to inform our evolving responses to the continuing challenges facing tourism. A summary of results is provided in the attached.

Decoding Gen Z On The Move - AVEA conference 2025

This new report by Jill De Azevedo, Head of Consumer Planning and Insights, explores Gen Z and the exciting opportunities this generation presents for the industry. The report generated a great deal of discussion at the Association of Visitor Experiences & Attractions in Ireland (AVEA) conference and is available for you to read now.

2025 Tourism Careers Research Update

Read the summary results for the fifth year of Fáilte Ireland's tourism and hospitality labour market research.

Investment Market Summary - H1 2025

Overview of hotel investment activity in Ireland during the first half of 2025, highlighting key transactions, market trends, and economic indicators affecting the sector.