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B2B Sales Ready Programme

A five-step online programme for tourism businesses. Want to grow your international sales with tour operators and OTAs? The B2B Sales Ready Programme is the structured next step. Build compelling offers, develop a pricing model, and get one-to-one expert advice to present with confidence.

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Application statusOpen
Key informationWorkshops begin 23 September 2026.
CommitmentFour two-hour online workshops, plus a 90-minute one-to-one clinic
Value of supportUp to €1150
State aidApplicableWhat is this?

Is the B2B Sales Ready Programme right for you?

  • You run a tourism or hospitality businessThis programme is for tourism business owners and managers who want to develop their B2B sales. It suits businesses that work with, or want to work with, tour operators and online travel agents (OTAs).
  • You want to reach more international buyers Your business aim is to increase recognition among overseas visitors, and increase B2B conversions from international markets.
  • One person can commit to the full programmeThe representative, preferably the one meeting buyers, should allocate time for learning, mentoring, and actions. Beyond the 5 half-days, 2-3 extra days are needed for actionable outcomes at each step.

Programme Overview

  • Setting the Scene – Understanding the B2B Landscape & Travel BuyersLive online workshop, running Wednesday, 23 September from 10.00am - 12.00pm.
  • Positioning and Communicating Your Experience for International MarketsLive online workshop, running Wednesday, 30 September from 10.00am - 12.00pm.
  • Mastering Pricing and Contracting for B2B OpportunitiesLive online workshop, running Tuesday, 6 October from 2.00pm - 4.00pm.
  • Pitching, Negotiation and Relationship Building for B2B SuccessLive online workshop, running Wednesday, 21 October from 10.00am - 12.00pm.

What's in it for you?

Take your international sales to the next level. Across the B2B Sales Ready Programme, you will learn to:

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Understand the needs and motivations of the most relevant international markets and channels for your B2B sales offers.

Adapt your approach to working with tour operators and online travel agents.

Develop and craft compelling B2B offers.

Prepare sales presentations with high-quality imagery, video, and polished delivery.

Prepare a clear B2B pricing model and present your offers clearly for distribution to buyers.

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