B2C Sales Ready Programme

A five-step online programme for tourism businesses. Ready to grow your direct to consumer sales? Create compelling product offers, price them with confidence, and learn the marketing tactics that drive bookings. With expert one-to-one guidance, gain practical tools to turn plans into real results.

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Application statusOpen
Key informationWorkshops begin 08 October 2026
CommitmentThree two-hour online workshops, one self-paced online course and a 60-minute one-to-one clinic.
Value of supportUp to €900
State aidApplicableWhat is this?

Is the B2C Sales Ready Programme right for you?

  • You run a tourism or hospitality businessThis programme is for tourism business owners and sales managers who want to increase consumer sales. It's designed for businesses with any type of B2C saleable experience.
  • Your focus is domestic market growthYour business aim is to increase recognition amongst Island of Ireland visitors, and grow your share of the domestic market.
  • One person can commit to the full programmeThe representative, preferably the one responsible for B2C domestic sales, should be available for the entirety of the programme's learning, mentoring, and actions. Beyond the four half days, 2.5 days are needed for actionable outcomes.

Programme Overview

  • Positioning and presenting B2C saleable experiencesLive online workshop, running Thursday 08 October from 2.00pm - 4.00pm.
  • Principles of pricingSelf-paced online course via learniFI.
  • Pricing for profit, mastering terms & conditions, and cancellation policiesLive online workshop, running Tuesday, 20 October from 10.00am - 12.00pm.
  • B2C marketing tactics to drive conversion and commercialisationLive online workshop, running Tuesday, 03 November from 2.00pm - 4.00pm

What's in it for you?

Take your domestic return on interest to the next level. Across the B2C Sales Ready Programme, you will learn to:

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Develop your B2C saleable experiences and sales pitch.

Understand the needs and motivations your domestic visitors, and turn this into tangible ROI.

Adapt your approach to based on consumer motivations, per visitor segment.

Understanding costing and breakeven price for your sales offer.                                                                                                           

Convert more visitors, with a practical marketing plan, developed for your saleable experience.

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