How Alive Outside adventure centre transformed its outdoor business with digital
By participating in Fáilte Ireland's Digital that Delivers programme, Alive Outside grew online revenue 44% in a six month window.
Overview
Alive Outside, a Co. Wicklow outdoor adventure centre, joined Fáilte Ireland’s Digital that Delivers programme to address key digital gaps it had identified. From an underperforming website, to an overly complex booking system and limited analytics and data to work with, the business was facing a number of challenges.
The challenge
Alive Outside had a loyal, local customer base, and strong demand for school tours, team-building events, and family activities, but its digital presence was holding it back. The website was outdated, not mobile-friendly, and difficult user journeys which didn't allow for easy bookings. Conversion rates were low. A complex, bespoke booking system had become increasingly difficult to work with and could not support their large group client bookings, who made up half of all their business.
Meanwhile, the Alive Outside had no e-commerce tracking in place, making it impossible for them to measure digital performance or make the right, data-led decisions to grow their business.
How Digital that Delivers supported growth
Through participation in the programme, Alive Outside was able to access the right supports, guidance, expertise and training to enable the business to prioritise and digitally transform areas that needed the most attention.
The programme helped Alive Outside to:
- Launch a new, accessible, mobile-optimised website, with clear calls to action and attractive experience pages.
- Replace their legacy and challenging booking system with an improved, simple to use, more efficient system, making group management, deposits, and payments easier for the team.
- Introduce comprehensive analytics tracking and reporting. This empowered the business to measure performance, understand customer needs and focus investment where it would deliver the greatest impact.
- Create new video content to help them effectively showcase their school tour experiences, increasing awareness and engagement with prospective visitors.
- Deliver SEO improvements that increased search visibility, contributing to higher website traffic and greater customer engagement.
The overall business impact
Through the support, expertise and guidance and training provided by Digital that Delivers, Alive Outside transformed its digital presence in just six months.
From June to December 2025, the business achieved significant growth compared to the same period in 2024, with revenue increasing by 44% and website sessions rising by 198%. Conversion rates also improved by 20%.
When traffic to the waiver page, generated through an on-site QR code, was excluded from the analysis, the conversion rate increased to 1.34%, representing a 81% year-on-year improvement.
Beyond the immediate commercial results, the programme gave the team the confidence, skills and digital foundations needed to continue growing the business long after the programme concluded.
We now have a best-in-class website and a slick, easy-to-use booking platform, along with invaluable personal skills in areas such as sales, AI and social media. We’re absolutely thrilled with how the programme has gone. The confidence we’ve gained from the training and paperwork involved in DTD has also inspired us to apply for a Leader grant from Wicklow County Council, something that we would have felt daunting before but no longer do!
Aidan Walsh, Owner and Operations Director, Alive Outside
About the business
Alive Outside is an outdoor adventure and education centre based in Co. Wicklow, part of Ireland's Ancient East. The centre delivers school tours, team-building events, and family outdoor experiences across a wide range of activities.
- Applicant type: Activity provider
- Support received: Investment grant & consultancy
- Project value: €62,000
- Funding support: €32,000
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