Attract more visitors to your business using the Dublin brand
The Dublin brand helps us express Dublin’s personality in a simple, recognisable way so everyone can promote the city and county clearly and consistently. Use this toolkit to connect your tourism business to Dublin’s wider visitor story and create clearer, more consistent marketing, to drive more domestic breaks to Dublin.
How to use the Dublin brand in your tourism business
The Dublin brand is about championing the personality of Dublin making us distinctive, memorable, and different from other destinations in the eyes of the potential visitor.
Dublin’s brand proposition is built around a vibrant capital city with surprising experiences where city living sits side by side with the natural outdoors, both coastal and mountains. Your business can help visitors see that mix. You might offer culture, food, tours, accommodation, events, outdoor activity, mountain or coastal experiences. The brand gives you a shared story to connect through the richness of your own brand.
What the brand stands for
The Dublin brand helps businesses highlight what makes the city distinctive.
- Surprise
Dublin gives visitors unexpected stories, places and contrasts. - Neighbourhood character
Different communities bring their own history, energy and local identity. - Culture and creativity
Literature, music, food, stories and performance shape the city experience. - City, coast and mountains
Visitors can move from urban culture to coastal villages and outdoor activity.
How the brand helps your business
It can help you:
- Connect your offer to Dublin’s culture, coast, mountains or neighbourhoods.
- Add more personality to website and social media content.
- Use approved digital and print templates.
- Create a stronger Explore Dublin section on your website.
- Help visitors plan more of their trip around your business.
Add Dublin context to your website
The Explore Dublin page guidance recommends adding a dedicated Explore Dublin page to your website. It suggests making the page accessible through the Dublin logo in your footer and through your main navigation.
Use that page to:
- Introduce Dublin as part of your visitor offer.
- Link your business to nearby experiences.
- Share local tips and neighbourhood ideas.
- Add relevant maps, videos and visitor information.
- Encourage visitors to explore more while they are in the city.
Use Dublin tools and templates
The Dublin brand guidelines includes guidance on logos, tone of voice, photography, digital templates, print templates and product areas. It includes digital templates for social media and email, plus print templates such as posters and window decals.
Using Dublin Coastal Trail branding correctly
The Dublin Coastal Trail is a Dublin sub brand. It applies to businesses located along the coastline and follows the same typography, colour, imagery and tone of voice rules as the master brand.
Use the approved Dublin Coastal Trail assets only where they apply to your business location.
Create content with artificial intelligence prompts
Use artificial intelligence, when available, to draft Dublin content that reflects the city’s mix of surprise, culture, neighbourhoods and natural outdoors.
Review every draft against the Dublin brand guidance before publishing.
Begin with one practical update
Start with one visitor touchpoint. Update your website, social post, email or Explore Dublin page to connect your business to the wider city story.
Start using the brand
Use guidance, templates and assets to connect your business to Dublin’s culture, coast, mountains and neighbourhoods.