EU Just Transition County Tourism Activator Scheme
Given the fact that the Midlands of Ireland is at the early stages of destination maturity and, as such, is relatively underdeveloped in terms of tourism experiences, there is a need to ensure that the JTF investment is supported by a measure to enhance the capacity and capability of the industry.
To address this, funding was provided to appoint one full-time or part-time Tourism Activator in each of the eight participating Local Authorities within the JTF Territory in order to build capacity within private and community-based micro enterprises and SMEs and establish a series of high performing tourism business clusters and networks. The role included:
- Building belief, confidence and ambition for tourism within the communities and businesses of the Midlands
- Raising awareness and understanding of the Regenerative Tourism and Placemaking Scheme
- Eliciting quality project proposals and grant applications by liaising with private and community SMEs to identify potential projects
- Building high function networks or clusters
Eligible applicants: Eight Local Authorities in the EU Just Transition territory