Sales & Marketing

Australia and New Zealand Sales Mission 2026

Monday, 23 November 2026 - Monday, 30 November 2026

Auckland, Melbourne, Sydney, Perth, Australia(Opens in a new tab)

Registration date: Thursday, 26 February 2026

Fees apply

State aid: ApplicableWhat is this?

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Guests networking at a formal drinks reception in a historic stone-walled venue Cork Jail with iron balconies and atmospheric lighting

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Overview

Auckland, Melbourne, Sydney, and Perth are visited over eight days, with travel agent events and VIP trade and media lunches that put Irish tourism product at the forefront of the Australasian market. Domestic flights across Australia and New Zealand are included in the participation fee.

What to expect

The Tourism Ireland team in Australia and New Zealand is delighted to welcome industry partners back for travel agent events and VIP trade and media lunches in Auckland, Melbourne, Sydney and Perth. There will be media attending some of the events.

The participation fee includes:

Attendance at all events organised by Tourism Ireland in Auckland, Melbourne, Sydney, and Perth.
Domestic economy flights within Australia and New Zealand for participants.

The participation fee does not include:

International return flights from Ireland — participants must book and pay for these independently.
Accommodation throughout the trip.

Full format of event

Short presentations (two to three questions with an MC on stage) delivered several times at each travel agent event, followed by free-flow networking.
Two-minute sales pitches at trade and media events in each city.

Market/buyer profile

Leisure travel agents, luxury travel advisors and wholesaler consultants.