Sales & Marketing

Fedex Open de France 2026

Thursday, 24 September 2026 - Sunday, 27 September 2026

Registration date: Tuesday, 24 March 2026

Fees apply

State aid: ApplicableWhat is this?

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Two golfers pushing trolleys along a links fairway with a coastal lake and mountains in the distance
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Overview

Le Golf National, host of the 2018 Ryder Cup, draws thousands of passionate French golfers every September, and Ireland will have a stand right in the action. This is your opportunity to engage high-spend consumers face-to-face, promoting Irish golf holidays to an audience actively planning their next premium golf trip.

What to expect

Returning to the prestigious course ‘Le Golf National’ - host of the 2018 Ryder Cup, the French Golf Open 2026 offers industry partners a unique opportunity to engage directly with high-spend French golf enthusiasts. Over four days, the tournament attracts a highly qualified audience of golfers actively seeking premium travel experiences.

Golfing in Ireland is about far more than the challenge of the fairway. We combine world-class courses with exceptional off the course experiences, elevating brand Ireland to create memorable golf holidays that blend sport, culture, hospitality, culinary experiences and breathtaking landscapes.

The French Open provides the ideal platform to showcase this distinctive offering to motivated, golf specific holidaymakers. This event takes place from 24th to 27th September at Le Golf National, with full day engagement opportunities throughout the tournament.

Full format of event

Participating partners will be expected actively engage with visitors on the Tourism Ireland stand to showcase their product and reinforce the wider Island of Ireland golf message.

Required reps per industry partner

1

Market/buyer profile

This is primarily a B2C event however there will also be significant presence from French tour operators / Golf associations and clubs.

Primary focus of event

Awareness i.e. industry will be providing product update, educational, information sharing and trade attendees are there to learn.

Event website for further information

EuropeanTour

Fedex Open de France 2026

Thursday, 24 September 2026 - Sunday, 27 September 2026

Trade events are your gateway to new partnerships, new markets, and the connections that drive real business growth.

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