Sales & Marketing

Flavours of Ireland 2026

Thursday, 1 October 2026

The Guildhall, London, United Kingdom(Opens in a new tab)

Registration date: Friday, 17 April 2026

Fees apply

State aid: ApplicableWhat is this?

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Overview

The Guildhall, London, October 2026: approximately 100 global inbound buyers building their 2027 programmes are in the room. Flavours of Ireland connects you directly with wholesalers and tour operators selling Island of Ireland packages across North America, Central Europe, Australasia, and beyond.

Flavours of Ireland is an in-person B2B workshop with a fixed programme of scheduled appointments.

What to expect

60 Island of Ireland industry partners will have the opportunity to meet, and grow their business, with approx. 100 Global Inbound buyers based across the UK as they build their packages for 2027. Tour operators and wholesalers selling Island of Ireland packages globally in North America, Central Europe, Australasia, Central Asia and Middle East.

New format for 2026

2026 sees a new format for Flavours, with the event running from 12.00pm - 6:30pm.

Full format of event:

A networking lunch from midday, followed by a series of 1-to-1 meetings with buyers, concluding with drinks reception and canapes.

Market/buyer profile:

Tour operators, Wholesalers, OTA, Top tier Ireland sellers with a focus on segments of leisure, outdoor adventure, culture and heritage.

Primary focus of event:

Driving sales through direct engagement, where industry will pitch their products to trade attendees who are key buyers and decision-makers.