Omega European Masters Switzerland 2026

Overview

With Ryder Cup 2027 generating strong momentum in the DACH market (DACH refers to the German-speaking market region covering Germany, Austria, Switzerland), the Omega European Masters in Crans-Montana is your chance to put Island of Ireland golf directly in front of German, Austrian, and Swiss consumers. Build brand awareness and take live enquiries across four days at one of Europe's most prestigious golf tournaments.

What to expect

Golf Ireland will have a spaces for Island of Ireland golf industry as part of the Ryder Cup/ European Tour stands at this prestigious golf tournament in Switzerland.

A presence at the OMEGA European Masters offers partners the opportunity to build brand awareness, offer soft sell information distribution, as well as taking live enquiries from consumers.

As a team we will be promoting Island of Ireland golf and our key promotional themes will be Ryder Cup 2027 along with Ireland golf holidays. The DACH market is fast becoming a prominent golf market for the Island of Ireland. Due to the proximity the impressive links courses and the fact that no membership nor license to play is required, DACH golfers are keen to discover and explore Ireland's golf courses and unique landscapes.

This industry platform is for brand awareness and consumer engagements. Industry will be providing product knowledge and information, to then action consumer enquiries. Partners will be expected to have show-ready bookable packages available, and data collection via own competitions is allowed on stand.

Full format of event

4 day tournament and exhibitor village. Consumers will visit and engage on the stand in an informal and free-flowing manner.

Market/buyer profile

Golf tour operators and consumers.

Primary focus of event

Awareness: industry will be providing product update, educational, information sharing and trade attendees are there to learn.

Event website for further information: European Tour