Recruiting and retaining tourism staff

Overview

Attracting and retaining great people is one of tourism’s biggest challenges. This practical online course shares actionable strategies to strengthen recruitment, improve retention, and build a workplace where employees thrive.

What to expect

This interactive two-hour online course explores how tourism and hospitality businesses in Ireland can attract, recruit, engage, and retain talented employees in an increasingly competitive labour market.

Participants will examine why people choose to join an organisation, what encourages them to stay, and the factors that contribute to employee turnover. Through practical discussions, real-world examples, and actionable strategies, the course will help businesses strengthen their employer brand, improve recruitment practices, enhance employee engagement, and create positive workplace cultures that support long-term retention.

The session will also explore current workforce trends, employee expectations, onboarding best practices, career development opportunities, leadership approaches, and the importance of creating inclusive workplaces.

What you will learn

By the end of the course, participants will be able to:

• Understand the key factors influencing recruitment and retention in the tourism and hospitality sector.
• Implement practical approaches to attract and engage potential employees.
• Apply strategies to reduce staff turnover and improve employee satisfaction.
• Strengthen workplace culture, communication, and leadership practices.
• Develop initiatives that support employee growth and career progression.
• Foster a more inclusive and welcoming workplace environment.