Retailing skills for tourism businesses

Overview

This focused, practical two-hour live online course is designed specifically for Irish tourism businesses eager to transform their retail offering into a powerful commercial driver. Whether you operate a visitor attraction, experience, or venue, this session will provide you with actionable insights to strengthen your retail performance.

What to expect

• Why retail should be an integral part of your overall visitor experience
• How to develop retail into a sustainable and profitable revenue stream
• Key retail trends and industry shifts impacting tourism businesses
• How to better understand customer behaviour in retail environments
• Effective selling techniques, including upselling and cross-selling
• How to use KPIs (Key Performance Indicators) to measure and improve performance
• Quick, practical improvements through visual merchandising and point-of-sale (POS) strategies

What you will be able to do

By the end of the course, you will be able to:

• Adapt your retail approach to align with current market trends
• Enhance the customer journey and increase spend per visitor
• Apply proven techniques to boost sales and conversions
• Track and analyse performance using the right metrics
• Implement quick wins that improve the look, feel, and effectiveness of your retail space