Sales & Marketing

Mastering Facebook & Instagram advertising for tourism

Tuesday, 17 November 2026 10:00 - 12:00

Online

Free

To register for this course, you will be brought to learniFI, our learning platform. You will need to sign in or create an account.

Overview

Ready to attract more visitors and increase bookings? This practical course demoes how to use Facebook and Instagram ads to grow your business. This is a hands-on session, and you will need an active Meta ad account and a laptop, as mobile devices are not suitable for the practical exercises

What to expect

Understand the RACE framework and how it supports an effective advertising strategy for your tourism business
Navigate Meta Business Suite and Ads Manager with confidence
Choose campaign objectives that align with each stage of the customer journey
Create, target and optimise ads for cold, warm and hot audiences
Set up tracking and measure performance using the key metrics that matter

Who is this course for?

This training course is for business owners, marketing managers and marketing staff. This is an intermediate to advanced course, so attendees should have some experience using Facebook and the Meta Business Suite.