A strategic approach to AI in your tourism business

Overview

Is your team already using AI in your tourism business, and are you confident it is being used safely? This focused, practical two-hour live online workshop is designed for owners and senior decision-makers in Irish tourism businesses. 

Many teams are already using AI, often informally or through a single tool introduced by a team member. This session gives you a clear way to assess which tools to use, the guardrails that matter in a tourism context, and the key questions to bring back to your team. You will leave with a structured approach to AI decisions and practical prompts to guide next steps. 

Learners should be comfortable using AI before attending.

What to expect

By the end of this course you will be able to

• Make confident, practical decisions about which AI tools to use in your business
• Understand the guardrails needed for customer data, staff use, and responsible AI adoption
• Learn what the European Union Artificial Intelligence Act (EU AI Act) means for a tourism SME in clear, practical terms
• Identify the main AI tools used across tourism and understand where each one fits
• Apply a simple three-layer framework to assess AI tools, starting with what you already pay for
• Evaluate tools using clear criteria, including cost, data handling, and ease of use
• Recognise the guardrails that matter most, including General Data Protection Regulation (GDPR) and AI literacy requirements
• Take back a structured set of questions to guide decisions on AI use, policy, and procurement within your team