Boosting ROI through analytics

Overview

Do you want to understand your customers better and make confident decisions using your data? This practical two-hour online course is designed for tourism businesses that want to get more from simple analytics tools. You will explore website data, social media insights, email reports, and customer reviews, using real tourism examples throughout.

What to expect

• Interpret data from Google Analytics, social media insights, email reports and customer reviews
• Identify your strongest audiences and the channels that reach them most effectively
• Analyse which content, offers and pages drive engagement and bookings
• Prioritise actions that will improve your return on investment
• Use a simple monthly framework to track performance with confidence
• Use AI tools to speed up analysis, summarise insights and spot opportunities more easily