Use the Púca festival toolkit to promote your business
Púca Festival is Ireland’s leading Halloween festival, celebrating the myths, folklore and traditions of the season. Taking place in the Boyne Valley, it attracts thousands of visitors each year. Use this toolkit to connect your business with the festival and make the most of visitor demand.
Why take part in Púca Festival?
Púca Festival gives local businesses in the Boyne Valley and surrounding regions a national campaign to align with during October. In 2025, over 60,000 visitors attended across Trim and Athboy, generating an estimated €3 million boost to the local economy.
This gives your business an opportunity to connect festival interest with stays, food, experiences, tours and events. Tourism businesses can connect your own offers to the visitors going to the Púca Festival, expanding your season, reach, and business growth.
Use this toolkit to build a festival-linked offer, create campaign-aligned content, and give visitors a clear reason to book.
Make Púca Festival work for your business
Use festival assets to strengthen your marketing and connect your business to the season. You can:
- Increase off-peak demandConnect your business to a national campaign during an off-peak demand period.
- Align your offersBuild a Halloween festival-linked short break package visitors can book.
- Use free ready-made marketing assets Save time with ready-made assets and campaign-aligned content.
Your step-by-step guide to creating a festival-aligned marketing package
Choose escape, reconnect or shared moments before you create your offer.
Give the package or offer a clear name, write a short description and add it to your booking channel or website. Then make the booking route clear.
Accommodation: Connect a stay to Púca Festival, food and beverage, a tour, an event or a local experience.
Food and beverage: Position a meal or booking as part of a festival short break.
Tours and experiences: Show how your tour or experience adds to the visitors’ time and experience in the Boyne Valley and surrounding regions.
Events: List your event on DiscoverIreland.ie.
Use Púca Festival assets when you are ready to publish:
• Use the approved Púca Festival photos
• Tailor campaign themes to shape website copy and social media posts.
• Add campaign hashtags (#PucaFestival, #Samhain, #HomeofHalloween, and #IrelandsAncientEast) on relevant social media posts.
Get Listed: Update your business or event listing, so visitors see accurate details.
Ireland’s Content Pool: Source imagery for your festival content.