Digital & Technology
AEO and GEO for tourism businesses
Online
Duration: 35 minutes
Free
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Overview
The way visitors search for and discover tourism businesses online is changing. This course explores how AI is shaping online search and provides practical guidance to help you adapt your content and strengthen your digital presence.
Who is this course for?
Suitable for tourism business owners, managers and staff who work on their business website, online content or social media.
By the end of this course you will be able to:
- Understand how customer search behaviour is changing
- Explain the difference between SEO, AEO and GEO
- Recognise what makes online content clear and usefulIdentify gaps in your current online content
- Create a simple action plan to improve your content
AEO and GEO for tourism businesses
Boost your tourism business’s visibility in AI-powered search and discovery.
Practical, relevant and free. Learn at your own pace and develop skills that make a real difference.