AEO & GEO for Tourism Businesses
Online
Duration: 35 minutes
Free
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Overview
Search is changing, and the way visitors discover tourism businesses is changing with it. This course explores how AI is shaping online search and what this means for your business, with practical guidance to help you adapt and strengthen your digital presence.
At the end of this course, you will be able to:
• Understand how customer search behaviour is changing
• Explain the difference between SEO, AEO, and GEO
• Recognise what makes content clear and useful
• Identify gaps in your current online content
• Create a simple action plan to improve your content
AEO & GEO for Tourism Businesses
Boost your tourism business’s visibility in AI-powered search and discovery.
Build practical digital skills at your own pace and help more customers discover your business online.