Sales & Marketing
Kotler's 4Ps of marketing
Online
Free
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Overview
The four Ps of marketing are a valuable framework for making strategic marketing decisions. Use this video to understand the four Ps and try to consider as many factors as possible when planning marketing strategy.
Who is this course for?
Business owners and managers responsible for developing or reviewing marketing strategy
By the end of this course you will be able to:
- Understand that the market is always changing — adapt your strategy accordingly.
- Consider each of the 4Ps on its own merits, and how all four interact.
- Realise that the optimal marketing mix balances satisfying customers and maximising profitability.
Kotler's 4Ps of marketing
Free online sales and marketing course
Practical, relevant, and free. Learn at your own pace and develop skills that make a real difference.