Responsible Tourism
Making credible green claims
Online
Free
To register for this course, you will be brought to learniFI, our learning platform. You will need to sign in or create an account.
This course is available on:
Overview
Learn how to make credible green claims that are legally-compliant, substantiated and consumer-friendly. This course outlines the EU Empowering Consumers for the Green Transition Directive, that now applies to all customer communications. It explores the implications and potential opportunities for your tourism business and suggests a clear process for making green claims.
Who is this course for?
Business owners, managers and staff who deal directly with visitors.
By the end of this course you will be able to:
- Identify the key principles of the EU Empowering Consumers (EmpCo) Directive.
- Recognise the impact of EmpCo on your business operations.
- Understand which green claims are no longer allowed.
- Follow a clear process for making credible green claims.
- Recognise common forms of greenwashing and understand how to avoid them.
- Confidently integrate credible green claims into your visitor messaging.
Making credible green claims
Become confident integrating green claims into your business.
Practical, relevant, and free. Learn at your own pace and develop skills that make a real difference.