Pricing your experience
Online
Free
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Overview
Price your experience-based tourism business with confidence and clarity. This course helps you identify your audience and apply pricing strategies that reflect your value, showing customers why your experience is worth choosing.
You’ll start by identifying who your customer really is. You’ll learn how to segment audiences, analyse data and uncover what motivates people to travel — and what they value most. Next, you’ll explore how to set your prices confidently, weighing your value proposition, seasonal variations and competitor insights. You’ll also discover strategies to communicate value effectively, using pricing concepts and tailored packages to attract customers and boost satisfaction.
Through engaging modules and practical resources, you’ll gain the skills to segment audiences, analyse motivations and set prices that work. You’ll discover how to turn pricing into a powerful tool for growth and customer satisfaction.
Who is this course for?
Tourism experience business leaders and operators
By the end of this course you will be able to:
- Describe the purpose of the customer segmentation and how it can help inform your sales and marketing activities.
- Recognise the value of collecting data consistently and analysing it to give you a better understanding of your diverse range of customers.
- Recognise the importance of a clear value proposition for each of your customer segments.
Pricing your experience
Free online business and finance course
Practical, relevant, and free. Learn at your own pace and develop skills that make a real difference.