Extend the season for your business with Winter in Dublin

Use this Winter in Dublin toolkit to find campaign assets, practical guidance and ready‑to‑use resources to support your business marketing with our Winter in Dublin campaign. Participate in Dublin’s winter campaign and reach more visitors exploring the city from November to January.

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A street with a building and traffic lights at night

Use the toolkit to take part quickly

The Winter in Dublin marketing campaign toolkit gives you practical content you can use without starting from scratch. Use it to download the campaign logo, create social posts, and access images and videos.

It helps you:

Drive bookings by joining a national campaign
Promote winter events on VisitDublin.com
Save time with ready-made assets
Use practical marketing advice straight away.

Shape your offer around the campaign themes

Use these themes to decide what to lead with in your own marketing.

Winter atmosphereShow the experiences that feel strongest in winter, such as after-dark activities, festive light displays, twilight tours and cosy venues.
ConnectionHelp visitors plan time with family or friends, from a café catch-up to a winter break.
CultureLink your offer to museums, literary heritage, workshops, local craft, music, New Year's Festival or TradFest.
City energyShow how visitors can build a day or overnight break around Dublin's nightscape, events and winter experiences.

Package a winter short break that visitors can book

Start with the visitor motivation. Use escape, togetherness, and seasonal experience to shape the offer before you write your copy. Choose the one that best fits your business.

Escape: Present your offer as a reason to step out of routine this winter.
Togetherness: Lead with time shared with family or friends.
Seasonal experience: Connect your offer to winter events, light displays, tours, workshops, music or festive activity.

Then make the booking route clear

Accommodation: Connect a stay to a winter event, after-dark activity, cultural experience or nearby food option.
Food and beverage: Position a meal, café visit or restaurant booking as part of a winter city break.
Attractions and tours: Promote evening activity, museum events, Dublin's dark histories, literary heritage, workshops or music.
Events: Register your event on Fáilte Ireland's Events Portal so it can appear on VisitDublin.com.

Use ready-made content for website and social

Add the Winter in Dublin logo to your website, social posts, advertisements and point of sale materials from 1 November to 31 January.
Use ready-to-go social graphics, Giphy stickers and customisable frames.
Add #WinterInDublin and #LoveDublin to relevant social posts.
Tag @VisitDublin on Facebook or Instagram.
Download free images and videos from Ireland's Content Pool.

The toolkit also explains how to use the logo correctly and where not to use it.